Your idea’s not that unique, and that’s a good thing

UNIQUE Ideas are a funny thing, they don’t really exist.

As the popular story goes, you’ll be wandering around one day and {BANG} just like that you’ll have your eureka moment. That moment of ultimate clarity, where the complexities of the world fade into the background and the solution to it all is sitting right in front of you. It’s crystal clear, it’s accessible and it’s oh so simple. So simple in fact “why hasn’t anyone done it before?” you may ask yourself. Well that’s just the thing, someone probably has!

But contrary to what you might think, this is actually a good thing.

Continue Reading