A couple of weeks ago I blogged about the importance of embracing the agile marketing framework for startups. Over the coming blog posts I shall be delving deeper into this and show how it can look in reality, along with examples of companies both large and small that show the rest of us the way.
To kick this off, in this blog post I shall analyse at an exciting looking startup called Postbox Party. In particular, this post will look at their launch page as this is one place where I feel a lot of start-ups don’t get as much from it as possible and where agile marketing practices can really deliver
Over the past few months I have been increasingly discussing the relevance and growth of agility in marketing. It seems to me that the marketing industry, especially the digital arm of the industry, is forever undergoing an identity crisis. Am I an online marketer, a digital marketer, an inbound marketer, a content marketer etc etc? Each month there seems to be the latest trend or newly coined phrase that perfectly describes “what it is we do”. For the most part I tend to ignore this as it’s a needless distraction, and anyway I’m an online marketer and most of the time that covers what is being discussed. However, I have found recently the increasing relevance of the term “agility” when it comes to describing what I do and what I believe we should all do.
Agile marketing is a burgeoning term, perhaps that is even a little too strong to describe it as such, but is one that all marketers and startups should take heed of. With the fast paced, “always on”, fragmented marketing landscape we negotiate today, the ability to move fast, be both reactive and proactive and always remain in touch with the customer is what separates the leaders from the losers.
It’s easy to be flippant about failure and I hope that I am not being that!
I also know that writing about start-up failures is not necessarily a new topic for the blogging world. However what makes this post different is that this one is about a personal experience straight from the man that made the mistakes himself. I think it’s fitting to start my blog off with this post. Not only because there are some really valuable lessons to be learnt and shared with you, but also from now on, whatever I post going forward and however harsh it might sound at times, you will know that I have experienced the bitterness of failure myself and am therefore able to both empathise and objectively review a situation. The following is a brutal account of what I got wrong at the start of one of my ventures and the 2 key lessons I want to share with you.