What checks do when you assess online advertising opportunities for your business?
How do you know you’re not about to waste your money when you partner with a new digital advertising platform?
Recently I have been working with small business in the Morzine area to help with their digital presence. In the process I have come across both advertising opportunities and intermediaries for offering opportunities for these businesses to promote their services. Some of these may well be great, but not all are 100% correct for the needs of the businesses I have been working with. Yet when the sales pitch is coming at you it can be tough to sort the wheat from the chaff at times.
To help clear this up, and provide some structure for small businesses to use I thought I would share my approach. This is a fairly lengthy read, but I hope it will be useful to you.
At the end you’ll find the gift of a super helpful comparison chart download as a thanks for reading!