I am Ed Tucker


idea isn't unique

Your idea’s not that unique, and that’s a good thing

UNIQUE Ideas are a funny thing, they don’t really exist.

As the popular story goes, you’ll be wandering around one day and {BANG} just like that you’ll have your eureka moment. That moment of ultimate clarity, where the complexities of the world fade into the background and the solution to it all is sitting right in front of you. It’s crystal clear, it’s accessible and it’s oh so simple. So simple in fact “why hasn’t anyone done it before?” you may ask yourself. Well that’s just the thing, someone probably has!

But contrary to what you might think, this is actually a good thing.

Continue Reading

Today is the first day of the rest of your life

Lets start on a positive!

Don’t worry this isn’t a self help site, just a recognition that if this blog is going to work then I am going to have to put a lot of effort in. If it is to be of any interest at all to readers then I will have to find regular content on a daily basis. So the above proverb is an admission of that, a recognition and nothing else.

So I guess now would be a good time to outline some ground rules, or promises to you on what I will deliver.

  1. This blog is dedicated to the world of digital marketing for start-ups, both my own and others’. I will show you what I’m doing, and provide insight into what others can (and at times probably should) be doing.
  2. I will be open, honest and frank. You’ll get the truth on how I’m doing, warts and all! 
  3. I’ll aim to provide some actionable insight on steps you can take in your businesses – and I’ll walk you step by step through what I’ve been doing to my own sites or businesses as we go forward
  4. I’ll try to keep it amusing.
4 seems like a pretty solid number to start with so we’ll keep it to that.
Hope you find something useful, amusing, interesting to help pass the time and welcome to the start of what I hope will be a pretty epic journey!