Projects

Outside of the day job I like to work on some personal side projects and ideas I am testing. Below is a collection of projects that showcases some of that work, along with a brief explanation of what I did/am doing for each of them.

One of these, one day, is going to make me a million, I am sure of it!

Ask & Embla logo

Ask & Embla

An eCommerce site for handmade jewellery, seriously these things are beautiful. I built the site using a WordPress/WooCommerce framework and pre-designed theme which I have customised where necessary for the client.

I am responsible for the on-going management of the site, along with traffic acquisition and overall content and digital marketing strategy.

  • WordPress set-up and configuration
  • WooCommerce set-up and configuration
  • HTML & CSS
  • Technical on-site and off-site SEO
  • Google Analytics Advanced Configuration
  • Email marketing
  • Content marketing
  • Social Media integration & community management
  • Domain registration and set-up

Little Delivery | Projects

Little Delivery

A Magento based eCommerce site that sells beautiful gifts for children of all ages. Working in the highly competitive space of children’s toys, Little Delivery is carving out a great niche for itself in offering high quality items that are difficult to find on the highstreet.

I have worked in an advisory capacity on this site, helping with their SEO strategy and Google Analytics set-up and troubleshooting.

  • Keyword Research
  • Competitor Analysis – content, backlink, digital strategy
  • Content strategy recommendations
  • Google Analytics Advanced Configuration
  • Analytics troubleshooting

 

wasabi | Projects

wasabi – CLOSED

A web based ski holiday tour operator specialising in backcountry and powder ski and snowboard holidays across the globe. This was fun! As the Director of the company I created the concept, strategy and managed all operations, sales and marketing.

I worked with a team of uber talented designers to create a interactive tool to enable visitors to build their holidays from scratch, and managed all marketing initiatives personally. Sadly the company did not take off as I hoped and I had to close it, you can read more about it on the blog.

  • Keyword Research
  • Competitor Analysis – content, backlink, digital strategy
  • Content strategy recommendations
  • Google Analytics Advanced Configuration
  • Email marketing
  • Social media integration & community management
  • Partnership marketing
  • Technical on-site and off-site SEO